{"id":890,"date":"2023-02-16T08:03:49","date_gmt":"2023-02-16T08:03:49","guid":{"rendered":"https:\/\/www.socialintents.com\/blog\/?p=890"},"modified":"2024-05-16T14:19:41","modified_gmt":"2024-05-16T14:19:41","slug":"using-live-chat-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.socialintents.com\/blog\/using-live-chat-for-lead-generation\/","title":{"rendered":"How to Use Live Chat for Lead Generation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It goes without saying, doesn\u2019t it? Leads are the lifeblood of any business. I really can\u2019t think of a way to grow the company without first attracting and then converting people interested in your product or service.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no surprise, then, that lead generation <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">tops the list of marketing priorities<\/a> year after year after year.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The challenge?<\/strong> Well, it looks like many common lead generation strategies have lost their effectiveness. Fewer and fewer visitors respond to popups or lead magnets, for example.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s the catch<\/strong> &#8211; This doesn\u2019t mean that they don\u2019t want to engage with your brand. They just might prefer you to use other channels, like live chat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you\u2019re wondering whether you even can generate leads with live chat, or how to do it, you\u2019ll love this guide.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, you\u2019ll find out whether it even makes sense to use live chat for lead generation, what sort of results you could expect, and also, how to get started with live chat lead generation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a lot to cover so let\u2019s get right to it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Can you actually generate leads with live chat?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Typically, when we think of lead generation, we consider something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/popup-1024x520.png\" alt=\"Example of a popup used for lead generation.\" class=\"wp-image-893\" srcset=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/popup-1024x520.png 1024w, https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/popup-300x152.png 300w, https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/popup-768x390.png 768w, https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/popup.png 1249w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"https:\/\/www.convertflow.com\/campaigns\/lead-capture-popup\" target=\"_blank\" rel=\"noreferrer noopener\">image source<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a typical lead generation popup aiming to engage a visitor on a page, and convert them into a lead with an offer &#8211; in this case a research study.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the way, there is absolutely nothing wrong with this popup. It\u2019s engaging, presents a nice offer, and includes the option for a visitor to convert and qualify themselves as a lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as I said in the introduction, strategies like these slowly lose their edge, and that\u2019s for several reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers became accustomed to seeing those. What\u2019s more, clicking popups off has become a habit for many.<\/li>\n\n\n\n<li>Many people find popups like these annoying or disrupting.<\/li>\n\n\n\n<li>Finally, and this might be the most important factor for your lead generation success, popups often deliver cold leads only. You have to do quite some work to nurture and warm them up.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Again, I\u2019m not saying that there\u2019s anything wrong with those strategies. But when it comes to lead generation, they can\u2019t offer the same benefits as live chat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is live chat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m sure you\u2019re familiar with chat widgets already. These days, you can see them on almost every website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You, most likely, engaged a brand through live chat already too.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, you know that live chat allows you to converse with a brand in real-time, through a dedicated widget, and get answers to whatever questions you have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many brands offer live chat support, use it to engage new visitors with sales messages, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, they convert those visitors into leads with live chat too. I\u2019ll shortly walk you through the complete process for generating leads with live chat. For now, what\u2019s important for you to remember is that live chat offers the ability to place pre-chat surveys that can collect lead information and send it to your CRM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturally, there is more to it but for now, let\u2019s stick to discussing live chat lead generation in more generic terms.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How does live chat help generate leads, then?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three core aspects of live chat make it one of the most successful channels for lead generation:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1. Live chat captures the (right) visitor\u2019s attention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first step in any lead generation process is to get your visitors\u2019 attention. That\u2019s what most typical lead generation strategies &#8211; like the aforementioned popup &#8211; do too.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you attract a person to the site, you need to engage them. You need them to notice your message, and begin interacting with you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verify their interest, and<\/li>\n\n\n\n<li>Convert them into a lead.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Live chat offers several different capabilities that help with this step.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Welcome messages<\/strong> that let you display highly-targeted greetings based on specific criteria (i.e., showing a greeting to a new visitor, returning visitor, or triggering a message for visitors spending a specific amount of time on a page, etc.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Manual invites <\/strong>where your sales team can trigger a manual welcome message to capture the attention of an engaged visitor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Calls to action<\/strong> on chat widgets that prompt users to start a conversation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre-chat forms<\/strong> that can collect the person\u2019s name and email to add to your CRM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FURTHER READING: <\/strong>Discover how to write perfect <a href=\"https:\/\/www.socialintents.com\/blog\/live-chat-welcome-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat welcome messages<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2. Live chat makes you available to new leads 24\/7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, you might not be personally present to take their messages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But your <a href=\"https:\/\/www.socialintents.com\/blog\/chatbot-vs-live-chat\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbots<\/a> can be there. Naturally, these systems will not be able to answer all of your customers\u2019 questions. But, at minimum, they can take messages, and collect visitors&#8217; contact information.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"645\" src=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/chatbot.png\" alt=\"Lead generation chatbot example.\" class=\"wp-image-892\" srcset=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/chatbot.png 417w, https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/chatbot-194x300.png 194w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your sales team can pick the conversation up when they\u2019re back in the office, and convert the potential customer into a lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FURTHER READING:<\/strong> Learn more about <a href=\"https:\/\/www.socialintents.com\/blog\/best-sales-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\">using chatbots for sales<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3. Live chat integrates with your other communication tools<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Can you guess what the biggest objection for implementing live chat lead generation is?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the challenge of context-switching.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typically, to use live chat, companies must implement (and learn) a new interface, new keyboard shortcuts, etc. All the while they\u2019re happy to communicate internally with their current tools like Slack or MS Teams.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Luckily, there is another way to do it too.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Live chat platforms like Social Intents (disclaimer &#8211; this is my tool) integrate seamlessly with messaging tools like Slack, MS Teams, Zoom or Webex, and allow you to chat with website visitors from those tools directly.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/SI-1024x722.png\" alt=\"Live chat for customer service.\" class=\"wp-image-884\" srcset=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/SI-1024x722.png 1024w, https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/SI-300x211.png 300w, https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/SI-768x541.png 768w, https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/SI.png 1261w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(An example of live chat conversation conducted directly from MS Teams)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, when you use Social Intents live chat to generate leads:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You don\u2019t have to learn a new interface or implement a new platform into your tech stack.&nbsp;<\/li>\n\n\n\n<li>You can chat with visitors and convert them into leads directly from the communication tool you\u2019re using already.&nbsp;<\/li>\n\n\n\n<li>You can provide a much better experience to your visitors and your team.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Intrigued? <\/strong><a href=\"https:\/\/www.socialintents.com\/\"><strong>Learn more about Social Intents live chat software<\/strong><\/a><strong> and see how easy it is to chat with your website visitors directly from Slack or MS Teams.&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">But in spite of this, I constantly hear companies asking:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Why would you even consider generating leads with live chat?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me answer that now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of using live chat for lead generation<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#1. Fast response time<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Live chat is like a real-time conversation. Naturally, with live chat, you and the potential customer aren\u2019t in the same room. You don\u2019t see each other either. And yet, you converse in real-time. What\u2019s more, in most cases, a new chat conversation gets picked up by an agent pretty quickly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, compare that with a typical way of generating hot leads. A visitor needs to sign up through a form, this might be through a popup or the lead capture form on your contact page. Then, they need to wait for your team to respond and engage them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All the while the customer wants to discuss their needs with you right away!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Live chat lets them skip all these steps and converse with your sales team right away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2. Higher conversion rates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is also directly linked to the format of live chat conversation. Not only, these conversations get picked up quickly but they allow customers to have a real conversation about their needs. Potential customers can ask agents specific questions about your products or service. They can get advice on which option would work best for them, and so on. As a result, agents can convert many more visitors into leads and later, paying customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3. Higher engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, the ability to chat with sales right away results in a much higher engagement rate. Even if the visitor ends up not buying from you, you\u2019ve already established a relationship with them, and can nurture them moving forward.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4. Live chat is part of the customer digital journey<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a fact &#8211; More customers prefer live chat than phone or other ways to communicate with brands. According to this research, for example, <a href=\"http:\/\/www.icmi.com\/Resources\/Chat\/2015\/11\/The-Stats-Behind-Chat-Its-Popular-and-Growing\" target=\"_blank\" rel=\"noopener\">42% of customers<\/a> prefer to use live chat, while only 23% want to still engage brands via email.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#5. Live chat can also shorten the sales process<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This can happen in a number of ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcome messages and chat triggers can help engage visitors who\u2019d otherwise not reach out to your company.&nbsp;<\/li>\n\n\n\n<li>Direct communication with sales can quickly show customers which options are the best for them, and help them make the buying decision.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FURTHER READING: <\/strong>Learn <a href=\"https:\/\/www.socialintents.com\/blog\/live-chat-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">how live chat helps increase conversions<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Here\u2019s how to actually generate leads with live chat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve covered a lot of the theory behind live chat lead generation. You know what it is, how live chat works as a lead generation strategy, and what are the benefits of turning to live chat for leads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how do you <em>actually<\/em> do it? How do you generate leads through that small chat widget on your site?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, let me show you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1. Set up proactive live chat triggers to engage visitors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an interesting fact &#8211; <a href=\"https:\/\/99firms.com\/blog\/live-chat-statistics\/\" target=\"_blank\" rel=\"noopener\">33% of proactive chat messages<\/a> receive a response. This means that live chat can engage a third of your website visitors but only if you set up proactive triggers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, that\u2019s the first thing to do if you\u2019re looking to generate leads with live chat &#8211; Set up proactive chat triggers to engage your visitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chat triggers are smart rules you can set up to track visitors\u2019 activities on the website and use to send automated messages to engage them with live chat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These triggers can be as simple as this basic welcome message shown to every new visitor on a site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"345\" height=\"185\" src=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/trigger.png\" alt=\"Live chat trigger.\" class=\"wp-image-891\" srcset=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/trigger.png 345w, https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/trigger-300x161.png 300w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But you can also specify different triggers based on a page the person\u2019s visiting (i.e., show welcome message only to people landing on your pricing page.) Or target the person\u2019s behavior, exit intent, and so on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FURTHER READING: <\/strong>Check out these ten <a href=\"https:\/\/www.socialintents.com\/blog\/live-chat-triggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat triggers<\/a> guaranteed to engage your visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2. Use pre-chat surveys to capture lead information<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve engaged someone, you need a way to collect their lead information. In most cases, this means the person\u2019s name and their email address.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Live chat software like Social Intents allows you to set up pre-chat surveys to capture that information, and also, direct the person to the most relevant person on your team to deal with their inquiry.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick example of such a survey on a real website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"494\" src=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/pre-chat-survey.png\" alt=\"Pre-chat survey.\" class=\"wp-image-894\" srcset=\"https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/pre-chat-survey.png 511w, https:\/\/www.socialintents.com\/blog\/wp-content\/uploads\/2023\/02\/pre-chat-survey-300x290.png 300w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">#3. Set up chatbots to engage out-of-hours visitors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s face it &#8211; Hiring agents to work 24\/7 can be expensive and unrealistic. That\u2019s where chatbots come in.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots help you be present for customer interactions 24\u00d77 while proving cost-effective in the long run. Chatbots can help you build a solid sales pipeline and improve call-back requests by collecting relevant information from consumers when your team is away.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>And that\u2019s it.&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s how simple it is to get started with generating leads with live chat. All that\u2019s left is to start putting all this advice in practice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It goes without saying, doesn\u2019t it? Leads are the lifeblood of any business. I really can\u2019t think of a way to grow the company without first attracting and then converting people interested in your product or service.&nbsp; It\u2019s no surprise, then, that lead generation tops the list of marketing priorities year after year after year.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_aToyMjAxNjc5OTEyOw==_2201679912":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"_links":{"self":[{"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/posts\/890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/comments?post=890"}],"version-history":[{"count":2,"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/posts\/890\/revisions"}],"predecessor-version":[{"id":1199,"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/posts\/890\/revisions\/1199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/media\/895"}],"wp:attachment":[{"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/media?parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/categories?post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialintents.com\/blog\/wp-json\/wp\/v2\/tags?post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}